The Scotland Reducing Gambling Harm programme (SRGH) at the Health and Social Care Alliance Scotland (the ALLIANCE) would like to invite you to a Roundtable event on gambling marketing and advertising.

UK advertising regulations on gambling are far more liberal than other countries in Europe, yet we produce more evidence on how advertising gambling to people causes harm.

Every year, £1.5 billion is spent on gambling adverts in the UK – advertising that young people in Scotland are regularly exposed to through digital, tv, radio, and on our streets.

The oversaturation of gambling advertising normalises and promotes gambling as an ‘everyday activity’ in the lives of people, families, and communities in Scotland, obscuring the harm gambling causes. This ultimately directs blame on the individuals experiencing harm, rather than on the industry that profits from it.

Together we will use this event to explore how we can best use our collective voice to reduce and regulate gambling advertising in Scotland and use this space to learn about the challenges and opportunities from similar public health campaigns.

Everyone deserves a life free from gambling harm.

During this event, you will:

• Hear from key speakers from Scottish Government, academia, lived experience, young people, as well as organisations who have successfully advocated for regulation of advertising
• Learn how to reframe language and messaging to maximise impact on the people and groups you want to influence
• Discuss and co produce key messages that will help shape new narratives around gambling advertising in Scotland
• Connect and share learning with others committed to tackling gambling harm
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This event will start at 9.30am and finish at 4pm. Lunch and refreshments will be provided. Please note that this will be a discussion based event where participants will be expected to participate using creative methods. 

The ALLIANCE are able to support people to attend this event and will cover expenses of lived experience delegates travelling from other areas within Scotland. If you are attending this event from another part of the UK and require expenses to be reimbursed, please get in touch and we can discuss if we are able to support you. 

If you have any questions, please do not hesitate to contact us by email at gamblingharm@alliance-scotland.org.uk