How to build and scale a business that brings together physical exercise and social good

Interview with Ivo Gormley, Founder of GoodGym, on how he built and scaled GoodGym into a national movement that helps make cities greener, less lonely, and better connected. 

GoodGym is a platform that connects runners, walkers, and cyclists with physical tasks which benefit their community. They have 25,000 active members completing over 390,000 tasks and community projects across 60 cities. 

Ivo built GoodGym into a financially sustainable organisation without compromising its mission. Local authorities and the NHS now commission GoodGym directly, paying to bring it into new areas, which is proof that social good, when designed well, can become a product people and institutions actively pay for. 

How do you design a product where the social impact is the value proposition? And how do you scale it without losing the human connection at its heart? Join us for a live conversation with Ivo to find out.

We will discuss:

• How noticing "this could be better" can become the starting point for a scalable organisation 
• Which design and leadership decisions took GoodGym from one runner in Hackney to 60 cities across the UK 
• What it takes to lead an organisation whose core product is human connection 
• How making “doing good” fun and accessible drove GoodGym's growth 

The event is for:

Creative Directors, Heads of Design, Architects and Founders.

Which design and leadership decisions took GoodGym from one runner in Hackney to 60 cities across the UK 

What it takes to lead an organisation whose core product is human connection 

How making “doing good” fun and accessible drove GoodGym's growth 

Ivo Gormley

Founder & CEO of GoodGym

Ivo is a 2020 winner of the Cambridge Social Innovation Prize and previously led projects increasing public participation for local authorities and NHS Trusts.

He has advised on user participation for technology startups in the UK and the US. He directed the film "Us Now", a documentary about participatory culture broadcast by Channel 4 in the UK and translated into 24 languages.

Ekaterina Solomeina

Co-Founder of Future London Academy

Ekaterina is a creative director, entrepreneur and TEDx speaker.

She worked as a Creative Director with a variety of agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Michael Wolff (Co-Founder of Wolff Olins), collaborated with product leaders from Uber, Wise, Amazon, Arrival and more.