Mini-MBA for Designers is an online course for design leaders, creative directors, senior designers who want to be heard in the organisation.  It is made for creatives by business leaders. Learn from C-level professionals with proven track records of scaling companies from £0 to £8M and shaping business strategies at Apple, Farfetch, Uber, and Cleo.

The online experience includes:

Self-paced lessons

Live Q&As

A workshop

Access to community

Completion certificate

Additional Information: 

Teachers: 

Paul Wright, Head of EMEA at Uber Advertising 

Paul has led business development and sales strategy at the world's biggest companies like Uber, Apple, Amazon and Farfetch. He is also dyslexic and aims to help companies better support neurodiverse team members.

Kate Pincott, Head of Product Design & Research at Multiverse

Kate has driven value for brands including Barclays, GfK, Pentagram, ustwo, and Meta. Following this, she was Product Design Manager at Cleo, a fast-growing fintech company that has doubled its revenue for three consecutive years.

Martina Presnajderova, Pricing at Deel, 
former Wise

Martina has led global pricing optimisation at Wise, balancing product value with financial implications. She has driven machine-learning initiatives in the startup sector to maximise profitability and now leads pricing at Deel.

Paul Albert, Fractional Chief Revenue Officer  at ReVAmp Revenue

Paul has over 20 years of experience working across startups, scale-ups and turnarounds. He's launched four multi-million-dollar businesses and scaled Zappi in Europe from £0 to £8M within four years.

Course is for

Senior designers, creative directors, and design leaders with experience who are ready to make a bigger impact at the executive level in their organisations. This course is specifically crafted for design professionals who want to speak business language and translate their creative work into measurable business results.

You will learn

• How to translate design decisions into business terms that executives understand

• Business skills that CEOs look for in top design leaders

• Strategies to secure buy-in from leadership and stakeholders

• Methods to demonstrate the measurable impact of your design work

• Finance fundamentals

• How to influence products or brands and shift your design career trajectory

Course Structure

Chapter 1: Think Like a CEO: Understand C-level decision-making and business metrics. Learn KPIs, OKRs, and how to gain influence by aligning with executive priorities. 33 min content + 2 exercises + case study

Chapter 2: Understand Business Metrics: Master essential business terms like CAC, LTV, and the Bowtie Funnel. Learn how design work impacts key business numbers. 1 hour content + 2 exercises + case study

Chapter 3: Connect Design to Business: Link design work to business outcomes using experience metrics. Learn the "Vision to Value Tree" method. 34 min content + 3 exercises + case study

Chapter 4: Dive Deep into Finance: Understand P&L statements and financial fundamentals. Connect your daily work to company profitability. 20 min content + 2 exercises + case study

Chapter 5: Launch New Features, Products or Brands. Explore the Go-to-Market strategy, calculate TAM/SAM/SOM, identify ideal customers, and analyse competitors. 30 min content + 2 exercises + case study

Chapter 6: Explore Pricing Strategies: (Advanced) Learn business models, pricing decisions, and differences between B2C and B2B pricing strategies. 1.5 hour content + 2 exercises + case study

Chapter 7: Fall in Love with Sales: (Advanced) Master internal buy-in techniques, SPICE Framework, and present ideas as business solutions. 20 min content + 2 exercises + case study

Completion Certificate: LinkedIn-ready certificate to showcase your business leadership skills.

Optional: Live power-up sessions with teachers and community access throughout

*£2100

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