For design leaders wanting to reach the C-suite, understanding what happens at the top is essential. What does a CEO actually prioritise? How do they measure creative value? And what does it take to earn a seat at the table where everyone speaks a completely different language?

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Join us for a live interview with Jim Prior, Former Global CEO of Superunion
and Chair at Design Bridge and Partners, as we explore the realities of leadership at the highest level. Whether you're aiming for the C-suite or want to strengthen your influence where you are, this conversation will give you a valuable perspective on leading with creative vision in a business context.

You will learn:

• CEO’s priorities and responsibilities
• Value of creativity for business performance
• How can more creatives get into the boardrooms
• Mistakes and learnings Jim had throughout his career

About the speaker

Jim has worked with many of the world’s greatest brands, both as a senior leader inside of organisations and as a trusted external advisor and global agency CEO.

Starting in the casual wear industry, he moved to the creative agency world in 2001, joining The Partners, a globally renowned brand consultancy, part of WPP, becoming the CEO in 2004. He led Superunion until its merger with Design Bridge in 2023 where he took the role as Chair, before retiring from WPP later that year.

About the host

This live interview will be hosted by Co-Founder of Future London Academy – Ekaterina Solomeina.

Ekaterina is a creative director, entrepreneur and TedX speaker. She worked as a Creative Director with a variety of agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Michael Wolff (Co-Founder of Wolff Olins), collaborated with product leaders from Uber, Wise, Amazon, Arrival and more.